Transforming Awareness Into Action with Call2Action

I recently came across a fantastic new tool for social issue filmmakers.  Call2Action is a widget that bundles your campaign videos and actions together so you can place them wherever your online supporters are.  There are all sorts of exciting ways that you can use Call2Action to engage your audience in new ways.  As so many of our filmmakers know, there is only a small window of opportunity when your audience is thinking about the issues in your film and is passionate enough to do something about them.  Call2Action is a great way to harness that fleeting energy to encourage viewers to take the next step - to go from passive to active.  We encourage you to check out the site and think about how you can incorporate Call2Action into your engagement campaign.