November 2009 Archives

Split Estate in our Back Yards...

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From The Fledgling Fund

Have you seen the film Split Estate yet?  Do you, or anyone you know, live near natural gas drilling?  Imagine discovering that you don't own the mineral rights under your land, and that an energy company plans to drill for natural gas two hundred feet from your front door. Imagine having little recourse, other than accepting an unregulated industry in your backyard. Split Estate maps a tragedy in the making, as citizens in the path of a new drilling boom in the Rocky Mountain West struggle against the erosion of their civil liberties, their communities and their health.  Look for screenings near you, here

And, in the meantime, check out this NYTimes article about Natural Gas Drilling in the Northeast of the United States.

Distribution? Outreach? Community Engagement?

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From The Fledgling Fund

Yeah, we hear you.  It can all be very confusing. 

So, I thought I would write a little bit about what we mean when we talk about distribution, outreach and community engagement.  The Fledgling Fund's mission is, in short, to inspire social change through the use of creative media and storytelling.  We accomplish that by supporting projects (documentary film and other less traditional media) that look beyond the mere distribution of their media and actually start to engage their audiences in innovative ways.

Essentially, we ask the questions:  What happens when the lights come up?  What happens when someone sees your film or other media and then asks - "What can I do?"  How do you turn the emotion, inspiration and energy that someone feels after experiencing your media into action?  How do those individual actions aggregate and build a social movement or support an existing one? 

Those questions are fundamental to every funding decision we make and the answers to them are how we achieve our mission.  So, we want to be clear - when we talk about social change through media, we are not talking about distribution.  We are really talking about OUTREACH that leads to COMMUNITY ENGAGEMENT.  To us, while distribution is the first step to community engagement, because clearly people have to see your media in order to be inspired, what we really look for is the subsequent steps after distribution.  We want to know how people are staying engaged and active with the social issue after they have seen your media.  We want to see that the media was only the first step in their involvement.  And, in most cases, distribution is not enough to achieve that level of engagement. Most people need to be "spoon-fed" ideas about how to get involved and they need to feel like they are part of something bigger than themselves so they know they are making a difference. One way we can define community engagement, then, is giving people meaningful, tangible ways to get involved and then connecting those actions with the larger movement.  

 

Games for Change and the White House's STEM Initiative

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Games for Change announced today their support and participation in the White House STEM (Science Technology Engineering Math) initiative.   In collaboration with their partners E Line Media and the Joan Ganz Cooney Center at Sesame Workshop, with the support of ESA, Microsoft and ITI, Games for Change is part of a major public-private partnership to launch a series of national game competitions to spur and promote new games for STEM learning.  The finalists of these contests will be shown at this year's Annual Games for Change Festival on May 25, 2010.   The President's announcement highlighted a STEM competition involving a joint MacAthur Foundation and Sony initiative featuring Little Big Planet as the development platform. See the press release here: http://gamesforchange.org/STEM

Upcoming Cinereach Deadline

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Cinereach was created in 2006 by young filmmakers, philanthropists and entrepreneurs to champion vital stories, artfully told. The young not-for-profit facilitates the creation of films that challenge, excite, innovate, offer new perspectives and inspire action through three initiatives: Grants & Awards, The Reach Film Fellowship and Productions


Cinereach has awarded well over $2.5 million in grants and achievement awards to more than 40 feature films. Their next letter of inquiry deadline is December 1st.  For more information and the application guidelines, check out their website.

The Future of the Forum

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The pioneers of social media will gather at UC Berkeley on Saturday, December
5th for a day of dialogues with symposium participants on "The Future of the
Forum: Internet Communities and the Public Interest"
.

bcnm.berkeley.edu/fotf

Public forums are evolving rapidly, producing dramatic changes in politics and
social behavior. How will innovations such as Facebook, Twitter, and Google
Wave expand participatory democracy and enhance public interest nationally and
internationally? As a public research university with a history of activism,
UC Berkeley will host a day of panels and opportunities for discussion about
the future of the forum.

Participants include:

* Jimmy Wales, Founder of Wikipedia
* Jim Buckmaster, CEO of craigslist
* Mitch Kapor, Co-Founder of the Electronic Frontier Foundation
* Judith Donath, Fellow, Harvard's Berkman Center
* Howard Rheingold, Critic and Author of Smart Mobs
* Dick Costolo, COO of Twitter
* Reid Hoffman, Founder of Linkedin
* Seth Goldstein, CEO of SocialMedia Networks
* Lars Rasmussen, Co-Creator of Google Wave
* Hubert Dreyfus, Professor of Philosophy, UC Berkeley
* Jane McGonigal, Director of Game Research, Institute of the Future
* Laura Sydell, National Public Radio

Saturday, December 5, 2009, 9am-7pm, at UC Berkeley Campus. Presented by the UC Berkeley Center for New Media (BCNM) with support from craigslist.org and The Institute for the Future.

Seating is limited. Registration is $345/person, $295 through Nov 23.
For details and registration:BCNM

Are You an Idealist?

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From The Fledgling Fund


What is the next generation of social action and activism?  What does it look like?  Who is involved?  What will the results be?  Idealist.org has a new proposal about how to make change and how to move more people from passive to active.  I have signed up to learn more and stay involved.  Check it out, read the proposal and see how much of an idealist you are.

Story Leads to Action with Lioness

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The next installment of the Story Leads to Action Series hosted with Working Films and the Fledgling Fund will take place this Thursday, November 19th at the usual venue, 92Y Tribeca, at 7:30pm.

This evenings example of a story that made some permanent impact in policy and initiated a self-sustaining campaign, is Chicken and Egg executive-produced 'Lioness' directed by Meg McLagan and Daria Sommers, a film that re-counts the experiences of a group of female vets re-adjusting to life on the home front after serving (un-trained for) combat time in Iraq.

The aim of the evening is to bring together filmmakers with fellow advocacy workers to share and review effective outreach and audience engagment strategies, with 'Lioness' filmmakers leading the discussion to highlight their achievements, in particular instigating the proposed government bill; Women Veterans Health Care Improvement Act of 2009.

So you've made a film that has played at festivals, had a national TV broadcast, and had lasting impact on an issue (in this case women in the military and womens' veteran health care). How do you keep the momentum going? How can your film, and the activism it inspired, live on?

To keep updated on recent news about the film visit the Lioness home page here

The screening will be held at 92y Tribeca, 200 Hudson Street, New York, NY 10013

To purchase tickets click here
There is a special discount for veterans and servicemembers. Please use LION when purchasing your tickets and present your card when picking them up.

Real Girls, Reel Change Videos

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If you have been following this blog, you know all about Real Girls, Reel Change, the filmmaker residency that we hosted with Working Films and Chicken and Egg Pictures in October.  This innovative residency brought together six filmmakers with films about girls to plan their community engagement campaigns.  On the third day of the residency, we brought the filmmakers together with girl-focused non-profits and funders to discuss the next steps for bringing these powerful films to the audiences they are intended to reach.  To document the powerful energy of Day 3, we invited the Power Writers, a Bronx-based group of youth poets.  These talented writers observed the Day 3 events, wrote poems about the films and the discussions and then shared their poetry with the group to end the residency.  Below are a series of videos that are representative of the Real Girls, Reel Change atmosphere.  To watch more videos, check out The Fledgling Fund YouTube Channel.




A Report From The Field

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From The Fledgling Fund

Propeller Films' Education Coordinator Sheila Sundar recently came back from a trip to Memphis, Tennessee, where she worked with a Manassas High School teacher in a local public school to present 'The Recruiter' to students and start a conversation about public service, recruitment, and patriotism. The lesson was filmed and will be available on their website shortly. Here is her account of her Memphis experience:

Two extraordinary days in Dennis Paden's classroom at Manassas High School in Memphis left me thinking about the extraordinary potential of strong, meaningful, and passionately crafted curriculum. Dennis and I spent our first day together reviewing the lesson that we had selected from the curriculum, and the second day teaching and filming. His students had seen The Recruiter earlier in the year, but Dennis had chosen to insert the lessons throughout his larger unit on foreign policy. We chose to teach the second lesson of the curriculum, "Poverty, Opportunity, and the Decision to Enlist", both because it continued the theme Dennis had been exploring of the history of enlistment and support for war, and because of its relevance to students' lives. Manassas High School has a vibrant ROTC (Reserve Officers' Training Corps) program and like so many public schools in the South, a strong presence of military recruiters. Dennis reported that 90 percent of the students at Manassas High School live below the poverty line. He attributed the success of military recruiters on his campus to the financial opportunity that the military promises. We believed that this lesson would give students a chance to deconstruct this promise by analyzing the hopes that Matt and Lauren express in the film, and to weigh it against the genuine costs that each eventually incur in their lives.

The discussion was lively and the students were engaged. It was clear that the lesson was a departure from the more structured lessons of the week, which had focused more on the historical events relevant to the unit than to the history's relevance to students' lives and choices. Students made a number of points that illustrated the impact that recruitment had had on them and their communities. Several students, in response to the article "The Poverty Draft", said that they did not think their peers who chose to enlist did so for reasons of patriotism or with a real desire to fight. They argued that some enlisted seeking adventure, but most simply wanted a chance at an education, a career, and financial stability. When asked by the teacher if anyone enlisted because they wanted to serve their country, one student said, "Sure. Maybe one in a hundred." Another commented that if young people just wanted to fight, they could remain in inner-city Memphis and do so. Another student revealed that, while they were exposed to these discussions in their classrooms, many of their friends in neighboring schools had enlisted or considered enlisting without considering a perspective beyond that of the military recruiters who sought them out. These comments were among many insights into the relationship between young people in disadvantaged communities and the recruiters who promise them a way out.

I was also shocked to learn what students didn't know. When their teacher asked them where Iraq was located, one student said it was in Iran. Another student responded, "Afghanistan". The gaps in their knowledge, combined with their enthusiasm, made it clear that history made relevant and alive had the potential to truly engage and educate students. Documentary film can play a powerful role in this. When brought meaningfully into a unit of study it can enliven the coursework that surrounds it, helping students build critical knowledge of the world around them.

Women at War

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Have you seen the film Lioness yet?  If you have, you will probably really appreciate this recent article in the New York Times about female soldiers and the emotional and physical trauma that accompanies their new role in warfare.  If you haven't seen Lioness yet, you should.  Luckily, this Fledgling Fund funded film is currently making its way around the country on a screening tour.  You can find a screening near you here.