I felt like "social media", "SM" for those in the know, was mentioned so often at SxSW Interactive that it should have been a drinking game or we should have somehow gotten points every time we could use it in a sentence. Everywhere I looked people were flaunting their SM prowess.
There are so many new niche social media websites these days that they are hard to keep up with, let alone use effectively. I learned of this article from Social Media Today by Jason Baer through the SxSW Twitter feed (#sxswi) and found it to be a nice round up of a lot of the chatter at SxSW Interactive. Check it out here. The article specifically relates to how to use social media to create "buzz-worthy" events. A lot of the filmmakers I speak to are constantly refining the way they plan, create and evaluate their community screenings, so I think this article might be quite useful.
There are so many new niche social media websites these days that they are hard to keep up with, let alone use effectively. I learned of this article from Social Media Today by Jason Baer through the SxSW Twitter feed (#sxswi) and found it to be a nice round up of a lot of the chatter at SxSW Interactive. Check it out here. The article specifically relates to how to use social media to create "buzz-worthy" events. A lot of the filmmakers I speak to are constantly refining the way they plan, create and evaluate their community screenings, so I think this article might be quite useful.
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