July 2010 Archives

There has never been a better time to shine a light on stories of women affecting change around the world. The evidence is clear -- when women and girls are provided with opportunities for education and jobs, access to health care services, and are a vital voice in governance, we can make great strides in addressing serious social issues such as poverty, violence, and political corruption.

Utilizing ITVS' extraordinary catalogue of documentary films that provide critical perspectives on the most pressing issues facing women and girls today, ITVS and its partners are uniquely poised to use film as a tool to spark conversation and inspire action in innovative ways. Join ITVS and dozens of television stations and community organizations across the country to present a special series of screenings that highlight issues affecting women in the U.S. and across the globe.

All screenings are FREE and open to the public.

Click here for the full schedule.

The series includes Fledgling Fund grantees Going on 13 and Made in L.A.

From The Fledgling Fund


Recently, I spoke with Ali Codina about Monica and David's international premiere at IDFA.  She had this feedback about the experience:

I personally loved IDFA.  It is a well-run festival, with strong industry presence, in a setting where people are very approachable. International sales were a huge benefit--several European buyers approached me directly--and I found my foreign sales agents there (CAT & Docs). But I quickly learned that IDFA is also what you make of it.  The program is enormous and you have to work to make your film known. When I first arrived, I was disappointed that they seemed to be promoting the most obvious titles, which had already made the festival rounds.  So, I personally reached out to press (you can get the list from their press office once you arrive); dropped postcards around town; and got in touch with the IDFA Daily, whose staff was great.  Having the lead subjects (Monica and David) there was a huge help, because people easily recognized us and always wanted to meet the "stars".  If you're willing to put in some initial effort, it's an amazing festival, whose staff really cares about film, and whose audiences are very embracing. 

Thanks for the feedback Ali!  Filmmakers, the deadline for submission to IDFA is quickly approaching.

Call2Action Filmmaker Discount

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Call2Action, a new and powerful online marketing and advocacy tool, is offering a discount for filmmakers through July.  Learn how Participant Media used Spark to secure 250,000 views in only two weeks for The Cove.  Read their letter for filmmakers here: http://conta.cc/abV5wC or visit their site: www.call2action.com

"Call2Action is easily the best tool we've seen so far for social media distribution and viewer empowerment - it's a must-have for anyone wanting stronger viewership data and higher impact!" --Maureen Issern, Moped Productions

Education and Documentaries in 2010

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Check out this article where USA Today asks, "Is 2010 the Year of the Education Documentary?"  Great question, and we are looking forward to figuring out the answer.  Can documentaries do for education what they have done for the environment in the last decade?  Get people talking!  We sure hope so.  Check out these Fledgling Fund funded projects that are sparking education conversations:

Lunch Love Community
Two Angry Moms
The Teacher Salary Project
An American Promise
Speaking in Tongues
To Be Heard
Congratulations to all of the Emmy Award Nomination recipients.  We are especially excited to congratulate the following films, all of whom have received support from The Fledgling Fund:

The Reckoning (2 nominations)
War Dance (2 nominations)
Trouble the Water (2 nominations)
Split Estate
The English Surgeon
The Way We Get By
The Mosque in Morgantown


For the full list of nominations, click here.


The Fledgling Fund is excited to have recently offered a grant to the film Moving Windmills.  We are eager to see how the final story takes shape and how the project will inspire more "William's" around the world.  Check out Producer Ben Nabor's interview with Witness above or read the Witness blog to learn more.

Good Fortune Live Chat Today!

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Did you catch Good Fortune on POV last night?  If not, you can catch the film online through October on the POV website. Today, you can chat with the filmmakers - Jeremy Levine and Landon Van Soest - and Lawrence MacDonald from the Center for Global Development.  You can find them live online here today at noon.

A Report from The Recruiter

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From The Fledgling Fund


After a fantastic afternoon of web geekery courtesy of The Fledgling Fund - and a look at the impressive impact report put out by the filmmakers behind Lioness - the Propeller Films' audience engagement team was inspired to share some insights into what we've been working on and what we've learnt:

The Recruiter, directed by Edet Belzberg and released in 2008, is a documentary about American military recruitment told through the eyes of one of the Army's most successful recruiters and the four teenagers he recruits from his station in rural Louisiana. The film premiered at the Sundance Film Festival and aired on HBO. Last year it won a DuPont Award from Columbia University for excellence in journalism.

Since the film's release, and with the support of The Fledgling Fund, our curriculum developer Sheila Sundar has been working with schools throughout the country to bring our film and educator's guide into high school classrooms.  Our goal is not to assume a political position on the war but to initiate conversation about its disproportionate impact on low-income, rural communities, as well as the myths of war versus its realities.  Ultimately, we hope that a critical examination of the choices that they and their peers confront will help students break the quiet that permeates high school classrooms around what it means to be a nation at war.  

Our goal, on a recent visit to three demographically distinct schools in New York and New Jersey, was to raise questions among young people about the relationship among poverty, opportunity, and enlistment.   We wanted students to think critically about the inequity that shapes the choice to enlist, and about the desperation with which some young people make a choice that others, with perhaps greater opportunity, could not imagine for themselves.  

Our first visit took place at Montclair High School (NJ), an ethnically diverse, affluent suburban community located roughly half an hour from New York City.  In 2004, a student-led effort resulted in over eighty percent of parents submitting written requests to keep their children's contact information private and inaccessible to military recruiters.  Yet students spoke of this success not as a product of their political leanings but their privilege.  One student argued that families could afford to resist military recruiters because they were able to pay for college with little compromise or sacrifice.  Roxbury High School (NJ), reflected greater economic diversity and slightly higher rates of military enlistment.  Yet, despite our presence in the classrooms of two dynamic teachers in a course focused on the Vietnam War, students were hesitant to draw connections between history and the present, between the lives captured in The Recruiter and their own.  When they did begin to speak, their words seemed to challenge not only the silence in the classroom but a greater silence around war both within and beyond the school.  At Christopher Columbus High School (Bronx, NY), students gathered from three schools housed within the same building.  Similarly, the conversation began quietly.  Yet it ended with a group of students and the eager and extraordinary librarian who hosted us continuing the discussion informally over pizza after school.  This group included a number of young men and women who spoke with great frustration about the influence of military recruiters on the lives of many of their friends and family members, as well as a number who were in support of the opportunity provided by recruiters and who themselves hoped to enlist.  In all three classrooms we circled back to the questions of equity and fairness.  Why were the young people in The Recruiter choosing to enlist?  Why are some communities paying a higher price than others?

Students in all three schools initially resisted the notion that this was a reflection of injustice.  Many argued that, unlike the Vietnam War, young people now are presented with a choice.  The choice may be unfair, it may be rooted in inequity, and it may be guided by monolithic notions of war, but it was a choice nonetheless.  Yet in each school, as we continued to talk, minority voices emerged that cracked this notion.  They pointed to Lauren, whose choice to enlist is captured in The Recruiter as one motivated only by a desire for a college education.  They talked about Matt, who spoke after his first tour in Iraq about the losses he endured, and about the reality he confronted that was so different from the one presented by his recruiter.  And they spoke of people in their lives who chose to enlist based on a vague understanding of war and a belief that the army would give them opportunities that seemed unavailable everywhere else.  

As these voices grew more powerful in each classroom, they came to challenge not just traditional ideas of poverty and opportunity, but the silence around a war that has remained marginalized in high school curricula.  And we hope that as we continue to reach out to schools we will play a role in breaking the silence around an issue that is as critical in communities directly impacted by war as in those in which it its impact is less visible.  We hope that our conversations will guide those students considering enlisting to think deeply about the realities of the decision they confront, and we hope that students far removed from this choice will think of their peers with heightened compassion and understanding.

We filmed our programs in each of these schools and will be adding them to our website this summer. We have already added the footage shot during our visit to Manassas High School in Memphis at the beginning of last academic year.  This August we will be putting together a short compilation video from all of the schools in which we have filmed to showcase student responses. We will feature this on our website so that teachers can see that our curriculum has been used across a wide spectrum (from rural schools to urban ones, from North to South, etc.).  We will also be completing an article about the teaching of war in high school classrooms as observed through our outreach efforts, and revising our curriculum which will be available on our website in the fall.  We are also excited to announce that our curriculum was chosen to be included in the 2010 -2011 educators' guide "Planning to Change the World: A Plan Book for Social Justice Teachers".  Howard Zinn called the guide "an imaginative and innovative idea in the field of education."  And we hope that our continued outreach will live up to his words by bringing these qualities into critical discussions of war in high school classrooms.

A Girl Story

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Check out this interactive animated story about a girl in India who wants to go to school.  Keep watching to see how they are engaging audiences with the issues represented in a unique way.  Very smart - I wonder how successful it has been so far.   I am intrigued by the model and thinking about how it can be expanded.
As we think about how all of these issues we care so much about are connected, Ellen Gustafson makes the connections between poverty, agriculture, obesity, conflict and obesity in a powerful way. Check it out: