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Netflix Power

Written by Emily Verellen Strom: One of our Lab members just reported to the group news from their recent Netflix launch. Their views continue to rise exponentially – including with a “ton of high school and college kids”. This younger population is also taking to Twitter and Instagram in great numbers to talk about the film.…

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Useful Research from Yale Project for Climate Change Communication

Written by, Sheila Leddy: We recently received a question from someone working on climate change, who was interested in any research we might know of on how to frame communication and messaging around that issue for a Catholic audience. Off the top of my head, none came to mind. So I reached out to a friend who referred me to the Yale Project on Climate Change Communication.…

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Keep It Brief

Written by Emily Verellen Strom: I recently asked a filmmaker “What’s the summary of your film?” The filmmaker (who will remain nameless, but shares a common verbose quality with many other filmmakers I know) then proceeded to give a six-minute (I timed it) synopsis of her film. I then asked her for her elevator pitch version – it shrunk by about two minutes.…

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Insurgent Principles

Written by Emily Verellen Strom Another lesson I took away from my recent trip to The Redford Center‘s retreat was about “Insurgent Strategy”, from a talk given by Scott Miller,…

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Heroes

Written by Emily Verellen Strom: Last week, I attended a Summit hosted by The Reford Center at the Sundance Resort. One of the goals of the Summit was to think about messaging around climate change and how to build a successful outreach and engagement campaign for a climate-focused documentary.…

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