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Setting A Course For Impact Analysis in 5 Steps

Written by Lindsay Green-Barber, The Center for Investigative Reporting: If there is one overarching lesson that we at The Center for Investigative Reporting have learned over the past two years of impact measurement and analysis, it is this: There is no unitary metric for media impact.  …


Viewer & Educational Guide Tips

Written by Emily Verellen Strom: Fledgling’s Engagement Lab members recently had an online conversation about viewers guides. What works? What is the right length? Who should contribute? One Lab member recently completed a 130-page guide with the support of their non-profit partners and is feeling overwhelmed by the depth of the content. Here are a few quick tips that other Lab members offered……


TED Embraces the Power Of Story

Written by Emily Verellen Strom: StoryCorps Founder Dave Isay inspired on the TED stage this year by sharing his vision for the future of democratized storytelling.  His TED talk and TED Prize wish are another sign that the intersection of story and impact will continue to expand.  And we love it.…


Netflix Power

Written by Emily Verellen Strom: One of our Lab members just reported to the group news from their recent Netflix launch. Their views continue to rise exponentially – including with a “ton of high school and college kids”. This younger population is also taking to Twitter and Instagram in great numbers to talk about the film.…


Useful Research from Yale Project for Climate Change Communication

Written by, Sheila Leddy: We recently received a question from someone working on climate change, who was interested in any research we might know of on how to frame communication and messaging around that issue for a Catholic audience. Off the top of my head, none came to mind. So I reached out to a friend who referred me to the Yale Project on Climate Change Communication.…


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