This blog is no longer active and only meant for archive purposes.
Written by Emily Verellen Strom: One of our Lab members just reported to the group news from their recent Netflix launch. Their views continue to rise exponentially – including with a “ton of high school and college kids”. This younger population is also taking to Twitter and Instagram in great numbers to talk about the film.…
Written by, Sheila Leddy: We recently received a question from someone working on climate change, who was interested in any research we might know of on how to frame communication and messaging around that issue for a Catholic audience. Off the top of my head, none came to mind. So I reached out to a friend who referred me to the Yale Project on Climate Change Communication.…
Written by Emily Verellen Strom: I recently asked a filmmaker “What’s the summary of your film?” The filmmaker (who will remain nameless, but shares a common verbose quality with many other filmmakers I know) then proceeded to give a six-minute (I timed it) synopsis of her film. I then asked her for her elevator pitch version – it shrunk by about two minutes.…
Written by Emily Verellen Strom Another lesson I took away from my recent trip to The Redford Center‘s retreat was about “Insurgent Strategy”, from a talk given by Scott Miller,…
Written by Emily Verellen Strom: We get a lot of questions about how to build the right team for outreach and engagement. There are so many factors that play into those decisions – budget, timing, location, film subject, distribution plans, for example.…