Fledgling friend and Engagement Lab Advisor Caty Borum Chattoo has recently published this great article
about the six elements of the Blackfish outreach campaign that led to social impact:
- Amplified Community and Sustained Grassroots Activism
- Strategic Distribution
- Media Coverage
- Social Action Embedded in the Story
It’s a great read for all of you thinking about shaping your outreach and engagement campaign. Thank you Caty for summarizing this powerful campaign!