Everything's Cool

About the Project

Everything's Cool is documentary film  that is a "toxic comedy" about the most dangerous chasm ever to emerge between scientific understanding and political action - Global Warming. The good news: America finally gets global warming; the chasm is closing and the debate is over. The bad news: the United States, the country that will determine the fate of the globe, must transform its fossil fuel based economy fast, (like in a minute). While the industry funded naysayers sing what just might be their swan song of scientific doubt and deception, a group of self-appointed global warming messengers are on a life or death quest to find the iconic image, proper language, and points of leverage that will help the public go from understanding the urgency of the problem to creating the political will necessary to push for a new energy economy.


The Everything's Cool organizing Campaign is directed and coordinated by Working Films, which used the film's premiere at the 2007 Sundance Film Festival as a platform and model for collaborating with organizations committed to addressing global warming. Utah Clean Energy, NativeEnergy, Clif Bar, Natural Resources Defense Council, and the League of Conservation Voters worked with the filmmakers and Working Films to bring intentional and strategic activities to the film screenings. This included organizing an aerial art image in the snow with over 1000 middle school kids, making a link between Park City and a native community feeling the impact of global warming in the Arctic, handing out Cliff Bar Cool Tags which offset 420,000 pounds of carbon generated from the travel of 1400 audience members, getting over 450 audience members audience to sign postcards which were then delivered to the US Congress, to the distribution of 3600 IKEA energy efficient light bulbs which when placed in hundreds of Park City condos and hotel rooms were suddenly part of the solution.   All of these activities were filmed and have been turned into "activist" extras for a DVD co-produced by Working Films and Toxic Comedy Pictures, to be released in Fall 07.
 
 Working Films recently organized a strategy meeting that brought together the creative energies of the filmmakers with these essential partners and others including the Ella Baker Center for Human Rights, Redefining Progress, Sierra Club, Focus the Nation, Clean Air Cool Planet. The goal was to define short and long-term goals and strategies for Everything's Cool that will insure impact. The campaign will be launched nationally in coordination with Step it Up 07's newest campaign "Who is Your Leader" in fall '07.

The Fledgling Fund Impact

The Fledgling Fund was pleased to provide finishing funds for Everything’s Cool. We believe it is an incredibly important film and will become a vehicle for social action related to climate change. We knew the filmmakers were committed to a long-term, strategic outreach and audience engagement campaign with the goal of moving people to action on this issue.