Great Read About The Elements of Impact From Caty Borum Chattoo
Fledgling friend and Engagement Lab Advisor Caty Borum Chattoo has recently published this great article about the six elements of the Blackfish outreach campaign that led to social impact:
- Amplified Community and Sustained Grassroots Activism
- Strategic Distribution
- Media Coverage
- Social Action Embedded in the Story
- Emotion
- Measurable